GOB

// PREPARED FOR

Richard & Liam — Garden Office Buildings

Biggin Hill · SE London · Kent · Surrey · Sussex · August 2026 · Confidential

PAID MEDIA OPPORTUNITY REPORT

1,000+ garden rooms since 2004.
Strong organic visibility.
The paid opportunity is still open.

Paid Media× DATA SCIENCE× HUMAN-LED AI

I checked 12 searches people are making for garden rooms and garden offices across South East London and Kent. Garden Office Buildings already performs strongly organically. The clearest gap appears immediately above those listings, where other businesses are paying to reach the same prospective customers first.

See the audit → Talk to your auditor

google.com/search?q=garden+office+Sidcup UK

All

Shopping

Maps

// 00 — WHAT WE FOUND

Four things that stood out
before we even opened an account.

This is an initial opportunity review, not a full audit. It is enough to show where paid media may be worth testing first.

Not appearing in the paid results

Across 12 searches reviewed, Garden Office Buildings did not appear in the sponsored listings. Other operators were paying to reach those same high-intent searchers first.

Strong organic authority

You already rank prominently across many of those searches, supported by 1,000+ completed builds, strong reviews and established location visibility.

A chance to differentiate the proposition

Much of the paid competition leads with discounts, standard ranges and catalogue-style offers. Your bespoke, fully managed design-and-build proposition gives us something materially different to communicate.

Your designer creates another opportunity

Your online configurator already prices builds dynamically by size and specification. That could provide a strong foundation for product-led Google activity alongside Search.

// 01 — COMPETITOR GAP

What a searcher sees
right now, in your own market.

You are already doing the difficult part well. Garden Office Buildings appears prominently in the organic results across many of the searches reviewed. The gap is immediately above those listings, where other operators are paying to meet the same prospective customer first.

That does not make paid media automatically worthwhile. The question is whether we can acquire enough profitable projects to justify the investment.

garden office Sidcup

Google · UK · Verified

All

Shopping

Maps

Put in your numbers.
Sense-check the economics.

This is an adjustable commercial model, not a revenue forecast. Change the build value and media budget to figures closer to your own business.

How this model works: Media spend is translated into clicks using a blended CPC informed by the search environment reviewed. Click-to-job conversion and gross margin are working assumptions, deliberately kept cautious for a high-consideration purchase. Change the inputs below to figures closer to your own business.

Average build value

£35,000

Monthly ad budget

£1,200/mo

Working assumptions: Blended CPC: £3.20 · Gross margin: 30% · Click-to-job conversion deliberately derated for a higher-consideration purchase.
* Diminishing returns applied as spend increases.

MODELLED ADDITIONAL REVENUE FROM PAID MEDIA

~£350,000

GROSS PROFIT ON UPLIFT (30% MARGIN)

~£105,000

Fee: £11,400/yr base + per job
Ad spend: £14,400/yr
Net return: +£77,200

ROAS — TOTAL INVESTMENT

3.5×

FEE + AD SPEND

£29,800 total

// 03 — 12-MONTH RETURN CURVE

The early months build the signal.
The economics improve as the campaign matures.

Select a scenario to see how the model changes as campaigns gather data and optimisation improves. These are illustrative scenarios rather than guaranteed outcomes.

Cumulative net return Break-even

// 04 — THE OFFER

We’d rather earn more when this works.

The monthly fee covers the strategy, campaign management, tracking, optimisation and reporting. The remaining fee is tied to completed projects attributed to the campaign, so part of what you pay us rises only when the activity creates commercial value.

BASE RETAINER

£950

per month

£200

per job the campaign brings in

WHAT THAT MEANS FOR YOU

If it underperforms, our return is capped along with the risk. The model currently shows a cautious year-one case of around £36,000 net and a realistic case of around £77,000, based on the assumptions shown above.

No setup fee from us. Ad spend goes directly to the platforms — we don't mark it up.

What's included: Paid media strategy across the channels that make commercial sense, starting with the Google Search and product-led opportunity identified here · Direct strategy and account ownership from Prince · Campaign build and optimisation · Dynamic product-feed setup from your designer where technically viable · GA4 + call tracking · Monthly reporting tied to projects and commercial outcomes, not just clicks

Prince Enwere — Marketing Science Lead

Your direct strategy and account contact · 07341202065 · thinkingman.co.uk · Frognal Place, Sidcup, DA14 6LR

Get in touch

1,000+ garden rooms since 2004.Strong organic visibility.The paid opportunity is still open.

Four things that stood outbefore we even opened an account.

What a searcher seesright now, in your own market.

Put in your numbers.Sense-check the economics.

The early months build the signal.The economics improve as the campaign matures.